Swift bids to woo investment managers with new microsite

Bank-owned payments network Swift has launched a purpose-built microsite for investment managers in a bid to get more traction with buy-side institutions.

Swift currently counts some 800 investment managers from across 70 countries among its constituents, but has so far struggled to build strong momentum with buy-side prospects.

The creation of a dedicated information resource is an acknowledgement by Swift of the challenges faced by investment managers in assessing the true value of the network to their business.

The new one-stop portal is designed to help investment managers build a business case for adoption of Swift services, by centralising information on connectivity options by asset class and business area.

It offers easy-to-navigate instructions on how to get started on Swift; what the custodian and technology community is providing via Swift; and the views and experiences of investment managers already on the network.

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